There are many different ways to market a home for sale. From the most influential to buyers in today's market, the internet , to For Sale signs, ads and very importantly REALTORS.

Proper Pricing
The first step in the marketing of your home is to price it properly in order to position it in the market so that it will compare favorably to the houses in your price range that buyers will be looking at and comparing to your home.

Market to the Realtor Community
Realtors sell over 85% of the residential properties that sell each year in the Middle Tennessee Area. Marketing your home through a REALTOR will give you the best advantage to reach the most buyers. But choose carefully, not all REALTORS market the same. For help on choosing a REALTOR and a detailed list of questions to ask, see our Hiring An Agent page.

"For Sale" Sign
Over 60% of calls come from yard signs. The lawn sign will direct calls to the office or agent you have chosen. Although, this definitely does not get your home marketed to all the active buyers. If you were basing selling your home on a yard sign alone you could be missing much of the home buyers looking in today's market.

Market to the Buying Public
Your situation should be analyzed to find the best strategy to market your home. This could include things such as newspaper, magazine, television, and website advertising. Your home should be featured on many internet sites. With close to 90% of home buyers starting their search online this is one of the most important peices of advertising you can have. Although if not done correctly may not lead to a buyer for your home. Good internet opportunities are ones where you can capture the buyers looking for homes and actively put your home in front of them.

Easy Access for Showings
Making your home easy to show when an active buyer wants to see it it extremely important. If you are in a buyer's market, it is even more important. If there are several homes that the buyer has to choose from and a limited amount of time in which to look they may never come back to see yours. A home can't sell if it can't be shown!